16 January 2025
Advent Partners (Advent) is pleased to announce the majority realisation of its investment in Flintfox International Limited (‘Flintfox’), a global leader in intelligent pricing software.
Enable Global Inc. (‘Enable’), an AI-powered rebate management leader, has acquired Flintfox, combining expertise in rebate and pricing management. As a result of the transaction, Advent owns a portion of Enable. Enable has grown 40x in the last 5 years and is supported by leading growth investors such as Insight Partners, Lightspeed Venture Partners, Norwest Venture Partners, and Menlo Ventures.
Advent took a stake in Flintfox in 2020 with a vision to scale the business globally. Today, Flintfox is recognised as a global leader in price management and execution software, with the majority of software subscription revenue generated in North America and EMEA.
Advent invested in Flintfox’s executive team, brand profile, sales function, and product development during the course of its investment. This helped Flintfox to deliver subscription revenue growth of ~160% and generate significant shareholder value.
John Moss, CEO of Flintfox, stated: “Advent has been an outstanding partner, bringing strategic insight and operational support that were instrumental in accelerating our growth. Their guidance helped us refine our focus and scale rapidly, positioning Flintfox as a leader in intelligent pricing solutions. I am excited about the opportunities ahead as we join forces with Enable to continue this momentum and deliver even greater value to our customers.”
Symon Vegter, Partner at Advent Partners, commented: “This transaction is a testament to the hard work of John Moss and the entire Flintfox team. Over the past few years, we’ve worked together to grow the business, streamline operations, and position Flintfox as a global leader in intelligent pricing solutions. Seeing the company triple its revenue and achieve this level of success is incredibly rewarding.”
Brad Lynch, Partner at Advent Partners, added: “Enable’s acquisition of Flintfox brings together complementary strengths and marks a significant step forward for Flintfox. We are proud of the global expertise Flintfox has built in price execution and management under Advent’s ownership and look forward to realising these shared opportunities as Enable shareholders.”
Advent was advised by MinterEllisonRuddWatts and Tooronga Advisory.
Please refer below for Enable’s announcement of the transaction:
Enable Acquires Flintfox to Redefine Rebate and Pricing Management | Enable
Enable Acquires Flintfox to Redefine Rebate and Pricing Management
Kaite Rosa VP, Brand & Content
Published: January 15, 2025
We’re excited to share Enable’s acquisition of Flintfox, the world’s fastest pricing engine. This strategic acquisition brings together expertise in rebate and pricing management to deliver a unified solution for managing trading partner incentives. Together, we’re redefining how organizations collaborate, align their incentives with strategic goals, and drive profitability like never before.
Since our launch in 2016, Enable has grown over 40x in just five years, cementing our position as the leader in rebate management. The acquisition of Flintfox, renowned for its industry-leading pricing execution capabilities, addresses the growing demand for end-to-end digitalization of pricing and rebate processes, allowing businesses to nimbly navigate market volatility.
Unmatched Growth and Expertise
Together, we bring decades of combined experience in rebates and pricing. Our expert knowledge means peace of mind for you — that your rebate and pricing strategies are working together to ensure you meet and achieve all your strategic goals and desired outcomes. By unifying on-invoice and off-invoice strategies, trading partners can grow stronger together and improve their trading relationships.
“Innovation has always been at the core of Enable, and this acquisition allows us to accelerate that,” said Andrew Butt, Founder and CEO of Enable. “The convergence of rebates and pricing reflects a transformative trend in B2B trading. By combining Flintfox’s dynamic pricing capabilities with Enable’s AI-powered rebate management platform, we are uniquely positioned to unify on-invoice and off-invoice strategies that help businesses grow together and strengthen trading relationships.”
Redefining How Deals Drive Profitable Growth
The global supply chain runs on trading relationships, and incentives are the grease that keeps them going. That’s why it’s critical for rebate and pricing strategies to work together. We’re combining Enable’s AI-powered rebate expertise with Flintfox’s intelligent pricing capabilities to reimagine how companies align pricing and rebate incentives, optimize profitability, and foster collaboration.
This move matters a lot to manufacturers, distributors, and retailers, where traditionally pricing and rebates have operated in silos. Because while pricing is the engine driving immediate revenue, and rebates incentivize long-term loyalty, the real magic happens when these two forces combine. Together, they create a holistic view of profitability—enabling businesses to structure better deals, respond to market shifts faster, and strengthen collaborative trading partnerships.
“Enable and Flintfox share a vision of helping businesses achieve smarter, more profitable trading strategies,” said John Moss, CEO of Flintfox. “By uniting our strengths, we’re setting a new standard in commercial optimization, enabling businesses to align pricing and rebate strategies to drive sustainable growth.”
With this unified approach, our joint customers can:
- Enhance Margin Visibility
- For the first time, businesses can combine on-invoice and off-invoice incentive strategies to drive smarter decisions that lead to more revenue and increased profitability.
- Overcome Market Volatility
Adapt to market changes, disruptions, and pressures with confidence by analyzing and adjusting both pricing and rebates together. - Collaborate with Clarity
Enable and Flintfox’s unified approach fosters transparency and alignment between trading partners, building long-term trust and creating mutually beneficial agreements.
To learn more about this exciting acquisition and how it can transform your rebate and pricing strategies, click here.
