Mandoe launches small business creative digital signage platform

18 August 2021

Digital signage software company, Mandoe today announced it has launched a self-service digital signage platform to help businesses harness the power of digital signage.

After nearly a decade of powering digital signage for large businesses like David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post, the company has put its recent funding injection to work, building a self-service platform so that small businesses around the world can create and deploy digital signage to drive patronage and sales.

Commenting on the move from enterprise and across to small business, Mandoe Founder Steve Baxter said: “There was still so much opportunity left on the table – or the screen. The original Mandoe wasn’t built for small businesses – it was a high-touch platform that required a lot of help from the company to get customers deployed. Building and launching this self-service Canva-esque platform means small businesses can design creative and harness the signature Mandoe technology to ensure screens are always running the most relevant and up-to-date information.”

This is one of the main reasons Melbourne-based Advent Partners invested more than $30 million in 2019. The funds have been used to build the platform and ramp up marketing efforts.

Today, Mandoe has 100+ employees based across Australia and the world. The company has 5000 customers, 20,000 screens deployed, and more than 1 million digital signs have been made.

“Small business is everywhere; however, Technology has historically been built to service the enterprise-level operations, but we’re seeing a distinct shift – driven by the cloud – for more tech companies moving down market to help small businesses. Behind this is the democratisation and consumerisation of technology,” Baxter said, adding that this has been largely driven by companies like Xero and Canva who have specifically built software for small businesses.

“With so many small businesses doing it tough right now, digital signage can help provide upsell opportunities,” Baxter said, adding that it can also help keep customers up-to-date with the ever-changing rules and offers various businesses need to comply with or roll out during these Covid affected times.

One of Mandoe’s now 5,000-strong customer base, Will Burgoyne, Owner of Prestige Meats, rolled out Mandoe’s Digital Signage solution in his Queensland butcher and the results have been impressive.

“Mandoe’s digital signage software is so easy to use for someone like myself that has no IT background. I’m able to create my digital signs within minutes. I’m really impressed with how my store looks now and receive many compliments from customers. Having the Mandoe Digital Signage solution has helped increase weekly sales by more than 15% – it saves myself and my staff many hours of time each week and lets us focus our attention on providing a better service for our customers.”

About Mandoe

Mandoe makes it easy to create beautiful digital signage and show it in your store or venue. Founded in 2010 by Steve Baxter, Mandoe was established to help businesses increase patronage through simple, easy to create and display, digital signage. Since then, the company has expanded its customer base to help 1000s of businesses large and small grow using the power of simple digital signage. Today, Mandoe has 100+ employees based across Australia and the world. The company has 5000 customers, 20,000 screens deployed, and more than 1 million digital signs have been made. For more visit:

Alex Beashel

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