MySite announces strategic investment by Advent Partners to accelerate Global Growth

30 January 2024

Brisbane, Australia – MySite a leader in SaaS community and stakeholder engagement solutions, is excited to announce a strategic investment by Advent Partners, a leading Australian private equity firm. The investment positions MySite for a new phase of expansion and innovation.

Founded in 2003, MySite has achieved remarkable growth organically and through strategic acquisitions. The Company’s products, Social Pinpoint (Community Engagement software) and Consultation Manager (Stakeholder Relationship Management software) are widely used by governments, consultants, and corporate entities across Australia, New Zealand, North America, and Europe.

MySite is in an excellent position for further growth as a key player in the Community Engagement (CE) and Stakeholder Relationship Management (SRM) sectors. As governments increasingly focus on broader and more inclusive community engagement, and corporations seek robust software solutions for Environmental, Social, and Governance (ESG) compliance, MySite’s innovative solutions cater to these evolving needs, ensuring effective engagement and compliance management.

MySite has cemented its position as a market leader in Australia and is rapidly expanding in North America, with plans to increase its footprint in the UK and Europe. The growth trajectory is fuelled by heightened regulatory demands and the drive of organisations to engage with broader, more diverse groups.

Advent Partners (Advent) is pleased to announce the sale of Frosty Boy Holdings Pty Ltd (Frosty Boy or the Company) to Kent Corporation (Kent) based in Iowa, USA.  This marks a significant milestone in Frosty Boy’s growth journey as it joins forces with Kent to expand its global reach.

Brian Ashton, CPO of MySite, commented, “As organisations recognise the benefits of effective community engagement and stakeholder management, the need for specialised, user-friendly, and compliant SaaS solutions that MySite provides is expected to increase”.

Craig Chudleigh, CEO of MySite, expressed his enthusiasm: “This partnership with Advent Partners marks a pivotal moment for MySite. It’s a testament to our team’s hard work and the innovative solutions we’ve developed. We’re excited to leverage Advent’s expertise and resources to accelerate our growth and continue delivering exceptional service to our clients.”

Symon Vegter, Partner at Advent Partners, commented: “We are thrilled to partner with MySite, a leader in the community and stakeholder engagement space. Their commitment to innovation and customer service aligns neatly with our investment philosophy of responsible investing. We look forward to working with Craig and the MySite team to drive the company’s growth and expand its global footprint.”

About Social Pinpoint

Social Pinpoint is a comprehensive online platform that facilitates meaningful and accessible engagement opportunities that unite your community. With 40+ tools (and counting), we are consistently investing in our technology so that you can adapt your approach for every project, constantly grow your capabilities, and stay at the cutting edge of community engagement. Create a powerful engagement portal to promote ongoing and active public participation. Establish a consistent feedback loop with your community with automated relationship-building tools. By making your engagement process more open, visual, and accessible, you can demonstrate your commitment to transparency and accountability.  Visit https://www.socialpinpoint.com/ to find out more.

About Consultation Manager

Consultation Manager is a centralised stakeholder relationship management platform that provides a single source of truth. It’s utilised to understand stakeholder perceptions, strategic engagement, and relationship building for better decision-making and social value. The platform is customisable to align with specific processes, language, and terminology to empower effective stakeholder engagement.  Visit https://www.consultationmanager.com/ to find out more.

About Advent

Advent is one of Australasia’s leading private equity firms with approximately ~$1b of funds under management. Since 1984, Advent has focused on partnering with innovative companies like MySite to support their growth ambitions. Advent does this by working with leading founders and helping them build their businesses with capital, network access, and strategic guidance. Advent has made over 90 investments, and the team has over 80 years of collective experience in growth investing.

More information on Advent can be found at https://www.advent.com.au

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