Our investment in JAG
Junior Adventures Group (‘JAG’) is a large-scale provider of outside school hours care (OSHC) programs. With a network of over 900 locations globally, JAG operates across Australia, New Zealand, the United Kingdom, and Ireland.
The Opportunity
Advent identified the predecessor of JAG, OSHClub, as a leading state-based provider of OSHC services which, through improvements in go-to-market strategy and bolt-on acquisitions, had the potential to become a national-scale business in a highly fragmented sector.
The JAG investment thesis focused on:
- Building CRM and sales processes to organically grow the number of school programs under management
- Enhancing pricing architecture, demand planning, and workforce management
- Recruiting key executives, including a new CEO
- Strengthening financial and operational governance to build institutional-grade reporting and IT systems
Demonstrated Impact
Under Advent’s ownership, JAG scaled rapidly. In the first three years of Advent ownership key milestones included:
- Doubling the number of school programs via greenfield expansion and M&A
- Merging OSHClub and Helping Hands, with transition of the three founders, to form JAG
- Building a new executive team, including appointments of CEO, CRO, CPO, CIO, and Head of Operations
- Delivering significant growth in sales, profitability, and cash flow
Exit
In June 2018, Advent achieved a significant liquidity event by selling the majority of our interest to another financial sponsor through a secondary transaction. Retaining a minority interest, Advent continued supporting JAG’s next phase of international expansion, ultimately realising our final shareholding in December 2024. The investment in JAG delivered a final return of 5.9x MOIC and an IRR of 85%.
